INTRO
It matters how it looks. What matters more is how it functions.
I am a Senior UX and Interaction designer with a vision to design simple solutions to complex user-problems.
Selected projects
AI powered image and video sharing online platform with an array of features for the modern photographer
The UK’s only end-to-end worktop & tabletop retailer. Building kitchen wood worktops for your home, and the planet
Curating thriving collaborations between musicians and content creators of all shapes and sizes
PRINCIPLES THAT REFLECT MY DESIGNS
SIMPLICITY
EMPATHY
INTEGRITY
UX design is a creative and dynamic field that takes design beyond just the look and feel. I believe design has the power to define the way everything functions. All my work portrays 3 underlying principles I abide by religiously.
Simplicity
I find the best possible solution for the users not because it is assumed that users are dumb but because they deserve it. I believe good design is not only functional but also psychological and aesthetic.
Empathy
Empathy allows me relate to the users and feel their pain points along the journey. I can step into my user’s shoes to connect with their problems, circumstances and situations.
Integrity
Being true to myself. My mantra is finding the best solution and not the fastest one. I follow a systematic approach to understand the problem my design is intending to solve to arrive at the best possible solution.